On the Street: Would Rewards Help You Quit Smoking?
Would cool prizes be enough to get you to quit smoking? In the battle to give up cigarettes, a study suggests that bribes arent the answer. Watch FLYP's video to find out what people on the street had to say. Read the story www.flypmedia.com
Why the first two weeks of quitting smoking are so difficult - Dr. Markou
Dr. Markou has taken her interest in how we experience pleasures into helping to discover new medications for addiction. The rewarding properties of drugs like cocaine and heroine derive intense pleasures in the reward system of the brain and contribute to how addictive and difficult to break they are. Recently her focus has moved more from cocaine to nicotine addiction with its similar reward affects on the brain. Even though there are over 4000 ingredients in cigarettes, Nicotine is the main dependence ingredient. They are working on a study regarding "early nicotine withdrawal syndrome" which makes the first two weeks of trying to quit smoking extremely difficult, and are focusing on what brain sites are involved in this syndrome. They collaborate with places such as Scripps Research and Burnham Institute to try and discover medications that will make it easier for people to quit smoking. Nicotine, like other psycho stimulant drugs like cocaine and amphetamines, enhances the reward value and pleasure that one derives from everyday rewarding events and is one of the reasons it is very hard to quit. Professor, Dept. of Psychiatry and Director of a NIH consortium on the discovery of treatments for depression and nicotine dependence. She has published more than 120 journal articles and book chapters. Her work focuses on reward and motivational processes in three psychiatric disorders: nicotine dependence, depression and schizophrenia.
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