Smoking Cessation Products & Services: A Market Analysis
This updated 3rd edition of Marketdata's pioneering business analysis of this little researched 2 million market is a timely investigation, considering newly revised goals of the US Surgeon General for the "Healthy People 2010" program. Nearly 25% of American adults still smoke—the "hard core" segment. The smoking cessation market has been transformed, shifting from a retail emphasis to a more medical approach. OTC kits, devices, hypnosis seminars, etc. are in decline, while prescription nicotine gum, new drugs (Zyban), and 4 nicotine patches (previously by Rx but now all over-the-counter) are becoming more significant. The study examines markets for: nicotine gum, patches, drugs, nasal sprays and inhalers, as well as profiles of all
List Price: $ 2,245.00
Price: $ 2,245.00
Smoking Cessation Products & Services: A Market Analysis
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