Tackling Men's Health
Leeds Met's pioneering Tackling Men's Health campaign is giving rugby fans the opportunity to tackle the issues of men's health and kick them into touch. Tackling Men's Health is now a major partnership with the Department of Health and the NHS forming a key part of the region's promotion of the Change4Life campaign. Building on last year's successful pilot, this year's campaign will bring together a range of organisations at every Leeds Rhinos home match during their 2009 engage Super League campaign and will give rugby fans the opportunity to address the issues of men's health. Activities and services provided on match days will include roving health checks, smoking cessation groups and weight loss campaigns as well as health teams providing specific information on men's health and encouraging male rugby fans to be self-aware and where necessary take action. The world's first Professor of Men's Health, Alan White, from Leeds Met said: "Men's lifestyle choices, including higher levels of smoking, drinking, risk taking and diet, contribute to a lower life expectancy than that of women. This can become worsened by a socialisation process which sees men less likely to use health services for fear of being seen as weak. The presence of a regular captive audience at rugby league matches presents the opportunity to target a significant number of men with a range of topical men's health issues and to get them involved in taking better care of themselves." "The emerging message ...
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